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University of Wisconsin - Madison
Journalism/Mass Communication
Media Coverage of Science, science and environmental communication


After a brief career as a newspaper science and environmental reporter, I went back to school for graduate training, became excited about studying communication processes, and went on to earn the Ph.D. in mass communication and a subsequent academic career. Today I am Evjue-Bascom Professor of Journalism and Mass Communication at the University of Wisconsin-Madison, Associate Dean for Social Studies in the Graduate School, and serve on the Governance Faculty of the University's Gaylord Nelson Institute for Environmental Studies. I study how science and environmental messages are generated by the mass media, as well as the effects of those messages on a variety of audiences. Most recently, my work has focused on the role of media messages in individuals' risk judgments. I have always felt protective of nature and struggle to understand what equity means in a world where human activity seems to dominate every corner of the globe. One of my goals as a social scientist is to better understand human/ecology interactions through the lens of communication.